Client Briefs

 Client Briefs

• A brief is a document/request outlining what needs to be a produced-the requirement 

Tyes:

• Formal:  Bason on scheduled meetings between the client and producer-client outlines their requests for the project.  Written documentation is provided for the meeting setting out the rules and regulations to be followed.  The meeting allows detail to be looked at and follow up meetings to be arranged.  This can also be done by video conferencing 
• Informal:  The client will discuss their requirements during a telephone call.  There will be no documentation provided, with the client and the producer coming to a verbal agreement about the product to be produced
• Negotiated:  The client and producer work together to develop a brief for the project and digital media producer.  Discussions take place where the various aims and objectives are agreed upon before anything is formally written down
• Contractual:  The belief is outlined within the contract of employment
• Tender:  A client publishes an advert making clear they need a media product to be created, and requests bids from production companies.  Production companies then send in their brief of the pitch in response, detailing estimated costs, timescales, and how the product will be produced.
• Commissioned:  A client hired a separate independent media company to create a media product for them.  The media company will do their own research, create a proposal land do the planning for the project.  The product will be developed based on this.  A commissioner from the client overseen all of this.
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