Yael Bradman Unit 2 Exam

 Justification and Evaluation:  4 paragraphs last question  2 pages  Requires application of knowledge to practical briefs and settings You must show detailed knowledge of the methods and where it fits in the pre-production process Provide evidence to back up your reasoning up your reasoning examples of why something is a strength or a weakness for that company/product You must use relevant technical terminology  SPAG  Must be an evaluation- discuss the strengths and weaknesses of that method  Essentially asking you why ding that piece of paperwork would be helpful and unhelpful for that project Three things your evaluation must do: Justification of content  Evaluation of suitability for purpose  Evaluation of suitability for audience  A strength, linked to the scenario clearly x2  A weakness, linked to the scenario clearly x2   Possible Evaluation paperwork: Proposals  Project outlines  Treatments  SWOT analysis...

 Research: Primary Collecting new data through direct contact with people through interviews, focus groups, and surveys  Secondary Relies on existing data and information published on the internet, magazines or other reliable sources Quantitative Data that is easily quantified and therefore easy to analyse and measure  Answer tend to be short and limited  Questions seek out closed responses  Examples:  Closed questions, Surveys, Page traffic  Qualitative  Data that is difficult to quantify and therefore takes longer to analyse  Answers are more detailed and better in quality  Questions are open-ended  Examples:  Observation, Open questions, Case studies  Market and Audiences Research: Market research is an effort to gather information and target markets and audiences  It is a very important part of any media company's business stagey.  Market research helps them identify and analyse the needs of the market, the m...

Project management Project management in media is the role of ensuring all aspects we given production run smoothly by overseeing a number of people and department. The project manager must ensure the deadlines are met and the brief is followed by liaising with others and holding them to account. A good project manager needs: good communicator  calm  teamwork  analytical  organization skills  budgeting  discipline  budgeting  Negotiation leadership timekeeping  creative  Production Schedules The best way to manage media products is to create a production schedule. This brings together logistic and resource details and includes all tasks, milestones, and all. the timescales and deadlines and allows the tracking of progress This is shared with all members of the production team and contains details of the initial proposal key milestones agreed with the client as well as final deadlines Logistics: The complex process of organizing resourc...

Target Audiences Primary Secondary  Tertiary  Their importance Media production companies spend a lot of money correctly defining and identifying their audience for a product If this is not done properly it will not be successful  To do this, they provide the audience by looking at different demographics factors that come together to create a picture of the actual target audience for the product Audience Demographics Socio-economic-social and economic situation  Age Gender  Ethnic groups  Psychographics-personality traits and interests Geodemographics-local geographic and cultural impact  Sexual orientation  Mainstream  Niche

 Analyzing Client Briefs: CLIENT BRIEF Client brief: Road Safety Computer Game You have just started work for a well-established company which specializes in creative and educational electronic games . The company has been approached by a road safety organisation, who would be interested to see how games could be used to promote the launch of a new road safety campaign. They are not aware of any games on the market that do this. You have been asked to submit a design proposal for one level of a new game based on teaching children how to use the roads safely . The game must have clearly defined objectives by which the child playing it can progress through to higher levels . There must be a scoring and time tracking system. The game must also be instructional on how to use the roads safely . The target audience for the game is children aged between the ages of 6 and 10 . The game is to be played on touch-enabled devices . The campaign is due to be launched in four months’ time . ...