Analysing Client Briefs

 Analyzing Client Briefs:

CLIENT BRIEF

Client brief: Road Safety Computer Game

You have just started work for a well-established company which specializes in creative and educational electronic games. The company has been approached by a road safety organisation, who would be interested to see how games could be used to promote the launch of a new road safety campaign. They are not aware of any games on the market that do this.

You have been asked to submit a design proposal for one level of a new game based on teaching children how to use the roads safely. The game must have clearly defined objectives by which the child playing it can progress through to higher levels. There must be a scoring and time tracking system. The game must also be instructional on how to use the roads safely.

The target audience for the game is children aged between the ages of 6 and 10. The game is to be played on touch-enabled devices.

The campaign is due to be launched in four months’ time. The game needs to be ready for this launch. If you are given the go-ahead for the project, you will have three weeks for preproduction and then ten weeks for game development.

Implicit	Open	Constraints	Explicit
These will be inferred from the brief, you have to interpret what it said	There is some freedom for you to make decisions about how to best create a successful product	These are boundaries that the project must work within, e.g. legal, ethical, time, cost, etc	These are clearly states and most be met when producing the product
Several levels to the game	How road safety is integrated in the game (the game has to promote road safety, but doesn’t say how)	Time Constraints= due in four months	Children of the ages (6-10)
You should refer to the market	What goes in the design level	Touch devices only	Must teach children road safety
Phone, Tablets, Laptops	Objectives of the game are open	The launch is in 4 months	Scoring and timing
Boys and girls	Levels and what they contain	3 weeks PP  10 weeks of development	The game must be on touch-enabled devices
	What devices are used

Mind Map:  is a visual diagram, expressing your ideas 

Mood Board:  throwing ideas visually 

Blue-sky thinking:  a concept to talk about your idea without limits (no budget, no restrictions) 

SWOT analysis:  strenth, weakness, opportunity, threats