Target Audiences

Target Audiences

• Primary
• Secondary 
• Tertiary 

Their importance

• Media production companies spend a lot of money correctly defining and identifying their audience for a product
• If this is not done properly it will not be successful 
• To do this, they provide the audience by looking at different demographics factors that come together to create a picture of the actual target audience for the product

Audience Demographics

• Socio-economic-social and economic situation 
• Age
• Gender 
• Ethnic groups 
• Psychographics-personality traits and interests
• Geodemographics-local geographic and cultural impact 
• Sexual orientation 
• Mainstream 
• Niche